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Privacy Policy

Privacy Policy

Privacy Policy for www.hyperresilient.com

Effective Date: December 27, 2025

Hyperresilient, LLC ("we," "us," "our," or the "Company"), a Texas limited liability company, owns and operates the website located at www.hyperresilient.com (the "Site"). This Site provides informational content and e-commerce services for merchandise. This Privacy Policy explains how we collect, use, disclose, retain, and protect information obtained through your use of the Site. By accessing or using the Site, you consent to the practices described in this Policy. If you do not agree, please do not use the Site. 

1. Information We Collect We collect information directly from you, automatically through your use of the Site, and from third-party service providers.a. Information You Provide Directly

  • When you create an account, place an order for merchandise, submit a contact form, or subscribe to our newsletter, we collect personal information such as your name, email address, shipping and billing address, phone number, and any other details you voluntarily provide.

  • Payment information (e.g., credit card details) is collected and processed securely by our payment processor, Wix Payments.

b. Information Collected Automatically

  • Usage and Device Data: We automatically collect information such as IP address, browser type, device identifiers, operating system, referring/exit pages, clickstream data, pages viewed, and timestamps.

  • Cookies and Tracking Technologies: The Site uses cookies, web beacons, pixels, and similar technologies, including:

    • Essential cookies required for core Site functionality (e.g., shopping cart, account login, checkout).

    • Analytics cookies from Google Analytics to measure Site performance and user behavior.

    • Marketing and advertising cookies/pixels from Facebook (Meta), Instagram, and TikTok to enable social media features, retargeting, and personalized advertising.

    • Functional and preference cookies to enhance your experience.

  • You may manage cookies via your browser settings or any cookie banner on the Site, but disabling certain cookies may impair Site functionality.

c. Information from Third Parties

  • We receive information from integrated service providers, including Wix Payments (payment processing), Rollo (shipping), Wix Email Marketing (newsletters), Google Analytics, and social media platforms (Facebook, Instagram, TikTok).

We do not knowingly collect personal information from children under 13. If we become aware of such collection, we will delete the information promptly.

2. How We Use Your Information We use collected information broadly for legitimate business purposes, including:

  • Processing and fulfilling orders, managing accounts, and providing customer support.

  • Sending transactional communications (e.g., order confirmations, shipping updates) and, where permitted, marketing communications via Wix Email Marketing.

  • Analyzing Site usage through Google Analytics to improve content, functionality, and user experience.

  • Delivering personalized advertising and content via Facebook, Instagram, and TikTok pixels.

  • Facilitating shipping through Rollo.

  • Detecting and preventing fraud, unauthorized activity, or security issues.

  • Conducting internal research, data analysis, audits, and product development.

  • Complying with legal obligations and protecting our rights, property, or safety.

  • Any other purpose disclosed at collection or compatible with the context in which the information was provided.

We may use de-identified, anonymized, or aggregated data for any lawful purpose without restriction.

3. Sharing of Information We share information as necessary to operate the Site and conduct our business:

  • Service Providers: With third parties that perform services on our behalf, including:

    • Wix (hosting and platform services)

    • Wix Payments (payment processing)

    • Rollo (shipping and fulfillment)

    • Google Analytics (analytics)

    • Facebook/Meta, Instagram, and TikTok (advertising and social features)

    • Wix Email Marketing (email communications) These providers are contractually required to protect the information and use it solely for the services they provide to us.

  • Business Transfers: In connection with any merger, acquisition, financing, reorganization, or sale of assets, information may be transferred as a business asset.

  • Legal and Safety Purposes: When required by law, regulation, legal process, or governmental request, or to protect rights, safety, or property.

  • Affiliates and Partners: With related companies or trusted business partners for operational or marketing purposes, where permitted.

We do not sell personal information or share it for cross-contextual behavioral advertising in a manner that would trigger opt-out rights under applicable U.S. state privacy laws. 

4. Data Retention We retain personal information for as long as reasonably necessary to fulfill the purposes outlined in this Policy, complete transactions, maintain accounts, comply with legal or tax requirements, resolve disputes, enforce agreements, or protect our legitimate business interests. Transaction records and account data may be retained indefinitely or for extended periods consistent with standard business practices.

5. Security We maintain reasonable administrative, technical, and physical safeguards to protect information. Payment processing through Wix Payments complies with PCI-DSS standards. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security. You use the Site at your own risk.

6. International Data Transfers The Site is hosted and operated from the United States. Information may be processed and stored in the U.S. or other countries where we or our service providers operate. By using the Site from outside the U.S., you consent to the transfer, processing, and storage of your information in the United States and other jurisdictions, which may have different data protection laws.

7. Your Choices and Rights You may manage preferences (e.g., unsubscribe from marketing emails via links provided or adjust cookie settings). Depending on your jurisdiction, you may have certain rights (e.g., access, correction, deletion) under laws such as the CCPA/CPRA (California) or GDPR (EU/UK). We will respond to verifiable requests as required by applicable law, but reserve all available defenses and limitations.To exercise rights or make inquiries, contact us at support@hyperresilient.com.

8. Third-Party Links and ServicesThe Site may link to or integrate with third-party sites and services (e.g., Facebook, Instagram, TikTok). We are not responsible for their privacy practices.

9. Changes to This PolicyWe may update this Policy at any time. The new version will be posted on the Site with an updated effective date. Your continued use of the Site constitutes acceptance of the revised Policy.

10. Contact Us For questions or requests regarding this Policy:

Hyperresilient, LLC
Email: support@hyperresilient.

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